Female Explainer Video Voiceover
An explainer video explains what a business does by raising a problem that a person might have and then showing how the company’s product or service solves that problem. Explainer videos are effective marketing tools because they demonstrate the benefits of a product or service with an engaging and visually appealing story that lasts no more than two minutes.
There are various types of explainers, depending on what would work best for your content. A technical explainer, for example, might work best with motion graphics to help illustrate data. Here are six different ways an explainer video might be created:
Animated Characters
Many explainer videos utilize 2D cartoon characters or 3D Pixar-type animated characters and backgrounds to tell the story of what makes a business stand out.
Whiteboard Video
The whiteboard explainer video style uses an animated hand to draw images in black and white as the narrator explains a process or shows how a problem is solved.
Live Interviews
Live interviews with company employees or executives, along with live video footage of the business in action is another great way to create an explainer video.
Infographic Video
An Infographic explainer video uses charts, graphs, etc. to illustrate data points and quantify information.
Motion Graphics
Motion graphics refers to animated graphic design and text. These shapes and colors can be a useful way to illustrate abstract concepts while keeping the viewer engaged.
Collage Style
Collage style explainers have a “crafty” feel and work well to emphasize the idea of building something innovative.
Vanessa’s clear, warm voice and conversational style make her an ideal explainer video narrator. She also makes certain to fully understand the content so she can make the meaning crystal clear.
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